I really suggest to participate in Google Big Tent events, happening in several cities all over the world http://big-tent.appspot.com/
Extremely interesting the round table with the participation of Warner Bros Italy, Sony Music Italy, RCS books and Espresso Group. At the beginning Google was seen as a parassite, using – for free – their precious content to make lots of money. Today, they still think that Google is – partially – a parassite, but there is an awareness that in the new ecosystem it can be extremely beneficial to have a giant aggregator which is dynamically present in our lives. Let’s see what the future deserves for us!